The Montana Office of Tourism unveiled their Get Lost campaign a few years ago and it continues to cause chuckles.
The goal behind the Get Lost theme is to encourage people to go out and explore and get off the beaten path on their Montana vacation. A great idea!
The Get Lost campaign is now spreading to outdoor advertising in fun and unique places. This photo shows a couple of grain bins in downtown Havre with a Get Lost theme!.
US Hwy 2 runs through Havre so a lot of people see this as they travel the northern tier of Montana.